I begin this '2020 Makes Me Wanna Holler' series by creating a logo. The logo sketch on Row B3 is the one I ended up fleshing out more. After the first round of critique, instead of drawing the COVID-19 virus, I went for a different approach.
I splashed ink onto a piece of paper to create the next draft of logos. At this point, I wanted the logo to represent how messy the year was for many people. I play around with how I wanted to incorporate the paint splatter. After the second round of critique, I combined ideas from Row A1 and Row B3 in the next draft of logos.
Here is the paper with splashed ink. I then vectorized the image in Illustrator and picked the splatter shape I liked the most for the logo.
In the third draft, I showcase the logo using a font and handwritten text. In some iterations, I played with the sizing of each letter. For the final critique, I chose the logo on Row B3 for the project series. Below is the logo in use. Click on the image to read more about each project.