Moonshadow's Spirit honors Jennifer Mathiason's memory by providing need-based financial assistance
to individuals with eating disorders. My goal was to create a cohesive visual style that resonated with the organization’s mission, using Jennifer’s favorite colors and drawing inspiration from her artwork.
to individuals with eating disorders. My goal was to create a cohesive visual style that resonated with the organization’s mission, using Jennifer’s favorite colors and drawing inspiration from her artwork.
From shaping the brand’s identity to crafting social media posts and revamping the website, every design choice was made to create a welcoming and cohesive experience for their audience. Spirit, the brand’s character inspired by Jennifer’s painting, adds a symbolic touch of guidance and support. The social media content was designed to be uplifting and hopeful, reinforcing the organization’s mission to provide comfort and assistance.
By keeping the visual style consistent across all platforms, I helped Moonshadow’s Spirit create a welcoming, supportive, and hopeful space for those who need it most.