Special Olympics Promotional Poster
The Special Olympics is a sports organization that gives year-round training and athletic competitions for children and adults with intellectual and physical disabilities. Its mission is to create a better world by promoting the acceptance and inclusion of all people, regardless of their ability or disability. I begin this project by redesigning the logo. I wanted the logo to reflect its mission and purpose.
Round 1 of Sketch Logos
Round 2 of Digital Logos
A few ideas I thought of are depicting abstract human figures supporting one another or having the figures do a victory pose. Instead of a human figure, it would just be a winning gold medal. I got my inspiration from images I saw of the Special Olympians after winning a game or having their arms around one another.
Final Logo
I chose this logo since I felt like it best represented their mission. I came up with other variations for specific use cases. For example, if it was on a red or black background, I use the white version of the logo.
Special Olympics Banner 1
Special Olympics Banner 2
Special Olympics Banner 3
I used a limited color palette of red, blue, black, and white. The people featured in the illustrations are actual Special Olympians. Other promotional items I created are a poster, t-shirt, events booklet, and pins.
Special Olympics Promotional Poster
Special Olympics T-Shirt
Special Olympics Pins
Front and Back Cover of Upcoming Events Booklet
The upcoming events booklet contains information such as what the Special Olympics are about, the sports they offer, and future events.
Page 3-4 of Upcoming Events Booklet
I redesigned the homepage page of the Special Olympics website to match the design style I'm going for.
Special Olympics Website Homepage